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International Journal of Business Marketing and Management
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Current Issue (Volume 9 Issue 6 Nov-Dec 2024)

Blue Ocean Strategy and Firm Performance: Theoretical Analysis
Dr. Daniel Masaga Barante




The Growth of Digital Marketing for E-Commerce in Saudi Arabia: E-Marketing Strategies of Electronic Commerce Companies in KSA
Aya Hatem Saied




Impact of Service Quality and Customer Satisfaction on Customer Loyalty in a Microfinance Institution in Tanzania
Dr. Aniceth Kato Mpanju || Mr. Alex Robert Marwa




A Research Model of Influencing Factors for Digital Marketing Application of Ocop Products in Thai Nguyen Province, Vietnam
Thu Ngan Nguyen




"Academic Pathways to Sustainability: Higher Education Institutions Role in Implementation of Sdgs"
SIDDARAJU S




Determining Factors In The Adoption Of Using E-Wallets In Cavite: Basis For Alternative Financial Tools In Saving, Spending, And Investing
Caloyong, Angelita E.




Examining the Moderating Role of Government Policy in the Relationship between Attitude, Subjective Norms and Perceived Behavioral Control, and Responsible Tourism Behavior
Mohammad Masudur Rahman || Dr. Huam Hon Tat || Dr. Norizan Mat Saad







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