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International Journal of Business Marketing and Management
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Current Issue (Volume 9 Issue 6 Nov-Dec 2024)

Blue Ocean Strategy and Firm Performance: Theoretical Analysis
Dr. Daniel Masaga Barante




The Growth of Digital Marketing for E-Commerce in Saudi Arabia: E-Marketing Strategies of Electronic Commerce Companies in KSA
Aya Hatem Saied




Impact of Service Quality and Customer Satisfaction on Customer Loyalty in a Microfinance Institution in Tanzania
Dr. Aniceth Kato Mpanju || Mr. Alex Robert Marwa




A Research Model of Influencing Factors for Digital Marketing Application of Ocop Products in Thai Nguyen Province, Vietnam
Thu Ngan Nguyen







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