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International Journal of Business Marketing and Management
Conquer
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(Volume 11 Issue 2 Mar-Apr 2026)

The Effects of E-Service Quality On Customer Satisfaction: Evidence from E-Filing of Taxes Among Msmes in Zambia
LIZZY K. MUYUNDA




Understanding Influence of Unified Payments Interface On Consumer Preferences and Financial Habits in Mumbai
Ms. Chinmayee Adhyatmabhattar || Mr. Siddhesh Kolge Tandon




A Study on the Awareness of Entrepreneurial Government Schemes Among Gen Z with respect to Mumbai city
Mr. Amey Chavan || Ms. Janvi Gotad || Mr. Siddhesh Kolge




Comparative Study on Investment Preferences: Traditional Instruments v/s Digital Assets Particularly in Relevance to Mumbai City
Ms. Sakshi Das || Mr. Siddhesh Kolge




Assessment of Customers’ Perceptions on the Convenience of Telephone-Based Self-Service Banking: Evidence from Nyegezi Ward, Mwanza, Tanzania
Mida Abel Msamba




Does Going Green Open the Glass Ceiling? Environmental Performance, Legal Institutions, and Women in Management
Tutku Seckin




Unraveling Service-Driven Digital Transformation: A Multi- Level Innovation Framework
ZongJie Dai




The Role of Leadership in Promoting Ethical Conduct in the Zambian Public Sector
Kennedy Bupe




Policy Implications of Tariff Uncertainty on the Hospitality Industry
Arthur Kraft || John Kraft




Vulgarisation et respect du code de la route en Côte d’Ivoire au prisme de la communication publicitaire de l’Office de Sécurité Routière (OSER)
Ané Armel DJADOU




The future or the present of the Investment? Difficulties in accounting treatment for Cryptocurrency in the Greek Accounting Legislation
Gkinoglou Emmanouil || Konstantinidou Rachil




The Influence of Organizational Variables on the Commercial Performance of a Sales Force: The Case of PMUC in Cameroon
Bédel Franck NGOULA || Simplice Patrice TSEKENG || Emmanuel TCHAGANG




An Empirical Investigation of Service Quality Mediators in Tourism: Foreign Tourists' Perceptions of Tamil Nadu, India
Dr. B. Prabaharan







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